When Pepsi Needed Notarizations for the SuperBowl Halftime Show, They Scored with SignNow

Profile

PepsiCo Inc. is an American multinational food, snack and beverage corporation headquartered in New York. They sponsored the 2013 Super Bowl Halftime Show as well as every Super Bowl Halftime Show since.

Challenges

  • Securely collecting notarized affidavits
  • Make the photo submission process fast easy
  • Collecting notarized signatures via paper was impractical

Results

  • Created a simple link for photo submissions
  • Photo submissions done via computer and webcam
  • Tracking, monitoring and management of notarized documents made easier
  • Ability to expire notary links after 72 hours

Executive Summary

Pepsi used SignNow to collect signatures from hundreds of fans who submitted photos for use in Beyonce’s Super Bowl XLVII Halftime Show. Everything was completed securely in the cloud, without having to send a single paper document.

The Challenge

Pepsi’s marketing team was tasked with creating a stunning experience for the 2013 Super Bowl Halftime Show. In cooperation with Mekanism, an award-winning full-service creative agency, Pepsi and Mekanism created an innovative concept: using photos submitted by Pepsi’s biggest fans as part of the Halftime Show.

Pepsi & Mekanism’s marketing teams needed a solution they could manage that was capable of securely collecting notarized affidavits while being easy enough for those submitting forms to complete the process quickly. They decided to use notarized affidavits for over 500 photos from hundreds of people around the country. However, collecting notarized affidavits using traditional paper methods would be a daunting task.

How SignNow Helped

After a thorough review, the Pepsi & Mekanism teams selected SignNow’s online notarization solution as the best way for them to collect notarized signatures. Using SignNow, the team created a simple link, which they were able to distribute to anyone wishing to submit a photo.

I’m more than happy with how well SignNow worked for us and the contest winners. We needed a solution that was a secure way to collect notarized signatures for our clients. I can’t imagine how hard it would have been without SignNow, it did everything we wanted and more.

Elizabeth Morse

Director of Integrated Production
Pepsi

Fans submitting photos were able to easily complete the affidavit notarization process using their computers and webcams. It was simple, fast and required no scheduling. Notarizing from a laptop was a breeze.

For Mekanism, tasked with managing the marketing campaign for Pepsi, tracking, monitoring and managing notarized documents as they were completed became second nature. They even had additional options at their disposal, such as setting an expiration for notary links to ensure notarized affidavits were completed within 72 hours.

For Pepsi, they had the peace of mind that they were collecting proper permissions for photo submissions from the actual owners of the photographed content. The innovative nature of online notarization even fit well with their brand. SignNow took a traditionally painful notary process, one that might not have worked for Pepsi’s fan photo submissions, and made it easy.

SignNow’s eSignings helped us make the halftime show happen.

Andrea Harrison

Digital Brand Director
Pepsi

How SignNow Helped

After thorough review, the Pepsi & Mekanism team selected SignNow’s online notarization solution as the best way for them to collect notarized signatures. Using SignNow, the team created a simple link, which they were able to distribute to fans submitting photos.