News & Events Technology

How SignNow Helped Pepsi at the Superbowl’s Halftime Show

When Pepsi needed notarizations for the Superbowl Halftime Show, the company chose SignNow to eliminate all paper-based processes and choose a simple, easy, and award-winning e-signature solution.

Executive Summary

Pepsi used SignNow to collect signatures from hundreds of fans who submitted photos for use in Beyonce’s Super Bowl XLVII Halftime Show. Everything was completed securely in the cloud, without having to send any paper documents at all.

The Challenge

Pepsi’s marketing team was tasked with creating a stunning experience for the 2013 Super Bowl Halftime Show. In cooperation with Mekanism, an award-winning, full-service creative agency, the team created an innovative concept: use photos submitted by Pepsi’s biggest fans as a part of the show.

Pepsi & Mekanism needed a solution that securely collected notarized affidavits, but would be easy for submitters to complete and the marketing team to manage. They decided to use notarized affidavits for over 500 photos from hundreds of people around the country. However, collecting the notarizations using traditional paper methods would be a daunting task.

How SignNow Helped

After thorough review, the Pepsi & Mekanism team selected SignNow’s online notarization solution as the best way for them to collect notarized signatures. Using SignNow, the team created a simple link, which they were able to distribute to the photo submitters.

“I’m more than happy with how well SignNow worked for us and the contest winners. We needed a solution that was a secure way to collect notarized signatures for our clients. I can’t imagine how hard it would have been without SignNow, it did everything we wanted and more.” – Elizabeth Morse, Director of Integrated Production Pepsi

SignNow’s eSignings helped us make the halftime show happen.” – Andrea Harrison, Digital Brand Director Pepsi

As you start to think about turning your paper-based processes into an e-signature process, choose SignNow to help manage your important documents and improve your e-signing and sending systems. To get started, visit SignNow’s corporate site and start your free trial today.

To view the full case study, visit University.